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Christophe Bénaroya, graduated from Toulouse Business School, PhD in Management Science, is Professor of Marketing, after several years in the corporate field. He is in charge of the Marketing Management and Communication Paster, and the B2B Programme. Consultant for several indusrial companies, he is notably the co-author with Philippe Malaval of Aerospace Marketing Management and BtoB Brands, and the co-author of Sales Efficiency in BtoB.