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B to B branding

Creating synergies in the value chain

Christophe Bénaroya, Philippe Malaval
1re édition | 2014 | 208 pages | 9782804184636 |

The main goals of this book is to provide companies, schools and universities support to better promote their brands. The challenge for organizations is to win the "battle for visibility" in order to put an end to their anonymity status.

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