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Philippe Malaval, graduated from Toulouse Business School, Doctor in management and habilitated to supervise research, is Professor of marketing and sales, in charge of several Master Programmes and MBAs or DBAs. He is also teaching in Engineering Schools. Experienced from the Industrial field, he founded and manages Business Conseil. Specialised in BtoB marketing, he is the author or co-author of several books from Strategy and Management of Industrial brands (published in Usa), BtoB brands and Aeropsace Marketing Management with Christophe Bénaroya (published in USA, Italy, China). He also is the author of Pentacom with Jean-Marc Décaudin.

B to B branding

Creating synergies in the value chain

Christophe Bénaroya, Philippe Malaval
1re édition | 2014 | 208 pages | 9782804184636

The main goals of this book is to provide companies, schools and universities support to better promote their brands. The challenge for organizations is to win the "battle for visibility" in order to put an end to their anonymity status.

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Livre39,90 €

Business to business marketing

From industrial to business marketing

Christophe Bénaroya, Philippe Malaval
1re édition | 2013 | 520 pages | 9782804182670

Reference handbook in terms of interorganisational marketing, written by experts from the field, this book is adapting the marketing fundamentals to diverse BtoB contexts.

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Livre49,90 €
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